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KMID : 1023120090070040367
Korean Journal of Aesthetic Society
2009 Volume.7 No. 4 p.367 ~ p.383
The Effect of Beauty Salon Staffs¡¯ Organizational Conflict on Organizational Commitment and Turnover Intention
Oh Kyeong-Heon

Abstract
This study was made to manage the organizational conflict of beauty salon staffs more systematically, and understand the effect on their organizational commitment and turnover intention. The questionnaires of total 400 copies were distributed on them working in Seoul area for 20 days from March 1 to March 20, 2009 to analyze questionnaires of total 340 copies. The results were as follows. First, the effect of organizational conflict on organizational commitment showed that individual and individual-group conflicts have a significant negative effect on the organizational commitment(p<.01). Second, the effect of organizational conflict on turnover intention showed that individual and individual-group conflicts have a significant positive effect on the turnover intention(p<.01). Third, the effect of organizational commitment on turnover intention showed that by independent variable, emotional and normative commitments have a significant negative effect on the turnover intention(p<.01). By above-mentioned results, given that their organizational conflict, organizational commitment and turnover intention have a very significant correlationship, their organizational conflict should be minimized, and their organizational commitment should be also improved through motivation, as well as their turnover intention should be reduced.
KEYWORD
beauty salon staff, organizational conflict, organizational commitment, turnover intention
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